Introduction:
Jay Osmond, a beloved member of the legendary Osmond family, appeared on This Morning with hosts Phillip Schofield and Holly Willoughby to talk about his deeply personal new project, The Osmonds: A New Musical. The production, which has already moved audiences across multiple cities, doesn’t just revisit the band’s biggest hits — it opens a window into the family’s most vulnerable moments.
During the interview, Jay became emotional as he reflected on a critical moment that nearly ended the Osmonds’ career. Phillip gently asked about a decision made years ago that almost “lost them everything.” Jay paused, visibly holding back tears. “I don’t want to give it away,” he began softly. “Because in that part of the show, you can hear a pin drop. Someone once asked me about the highest point of my career — and I said, it was when we were at our lowest. That moment tested the strength of our family. We overcame it together.”
Holly comforted him, saying it was clear how much heart and soul he poured into the project. Jay nodded. “I am just so excited about this musical. I want to take it to as many cities as possible and share our story.”
The Osmonds rose to fame in the 1970s, selling over a million albums worldwide and capturing the hearts of fans everywhere. But behind the success, there were untold stories of sacrifice, faith, and resilience. Jay explained that this musical aims to reveal the sides of the Osmonds the world never saw. “It’s not a documentary and it’s not a tribute show,” he clarified. “It’s a painting of my life — of our lives. It takes people on a journey of highs and lows, discipline, hardships, and triumphs.”
The response from audiences has been powerful. “I was amazed at people crying at the right moments, laughing at the right moments,” Jay shared with a smile. “I love going out during intermission, talking to people. They tell me, ‘You took me back to when I was 15 years old.’ And then there are the new fans who are just discovering our music. That means everything to me.”
Jay also expressed his admiration for the actors portraying the Osmond brothers. “They’re spot on,” he said proudly. “To me, they are my brothers. I actually feel more like a proud father watching them.”
The show highlights not only the glory years but also the challenges that shaped the band. “We faced things that people weren’t aware of,” Jay said. “But those struggles made us stronger as a family. This musical brings audiences into that journey — all the hits, the stories behind them, and the love that kept us together.”
In a touching moment, Jay recalled his brother Donny’s words of support: “I don’t only have faith in this project, Jay. I have faith in you.” That simple line, Jay admitted, “made my night.”
The Osmonds: A New Musical is more than a celebration of hits — it’s a heartfelt story of family, faith, and the power to rise again after nearly losing everything. It’s a journey that continues to inspire, just like the music that started it all.